The colors you use in your branding have an impact. For instance,studies show that consumers will have a bias toward items packaged in brighter colors even when they know they have a preference for a competitor. When you’re promoting your cause in a crowded,noisy space like on a bulletin board,at an [...] Leveraging national holidays and headlines provides the perfect opportunity to connect your organization’s work to current events. This is a great marketing strategy with a strong return on investment. Ensure that you are poised to maximize your return on notable days using the following tried and true tips: Create a calendar around notable days [...] Corporations build strong brand identities to sell merchandise. Successful brand associations lead satisfied customers to buy the company’s next new product. Nonprofits build brand identities to engender trust in their good work. Successful brand associations lead to media attention,respect,and funders. There are steps that you can take to establish a brand,no [...] Peer-to-peer events can create new and exciting opportunities for organizations to not only raise more money,but also engage constituents in deeper,more meaningful relationships with organizations. In October 2011,Convio released the results of its annual Peer-to-Peer Event Fundraising Benchmark Study. The report focused on four main event types and three emerging subtypes: [...] | |
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