July « 2012 « Resources Now

Four Ways to Engage Millennial Donors

While they may not currently be giving large gifts,building relationships with Millennials can lead to larger gifts down the road. Here are a few things your organization can do now to engage this new generation of donors:

1) Provide opportunities to make small commitments:Millennials often have several passions and tend to make [...]

Follow the Funding Streams

Relying too heavily on a single source of fundraising or the contributions of only a few funders is one of the dangers that organizations face when seeking funds. Certainly the current economic situation has pointed out the need for a wide base of support,one that includes funders from different sources.

There are six [...]

Tell It to Your Donors: the 7 “S”s of Solicitation

A strong solicitation email,letter or pitch offers a strong,compelling and well-supported appeal to donors.

1. Tell a STORY:Engage the reader by presenting a compelling narrative portrait of the organization’s problem or need.

2. Appeal to SHARED VALUES:Appeal to the donor’s values and motivations,which include being part of [...]

Raise Funds with YouTube

YouTube has announced a new way for organizations to raise funds by allowing video makers to link directly from videos to pages on the fundraising and petition sites:DonorsChoose.org,Change.org,Causes.com,and Rocethub.com.

In addition to those four sites,YouTube in April began allowing links to the sites Kickstarter.com and Indiegogo.com,which use crowd-sourcing [...]

Follow the Funding Streams

Tell It to Your Donors: the 7 “S”s of Solicitation

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