Many organizations see grassroots fundraising as scattershot fundraising, where you want to hit as many targets as possible, without too much time spent on perfecting your aim. It’s often used when seeking small donations from unknown, uncultivated donors.
In Community Health Funding Report, Ryan Li Dahlstrom, Grassroots Fundraising Institute Training (GIFT) fundraising director, says grassroots fundraising is more than asking for money. “It can be thought of as giving people a chance to make a difference in something they personally care about, “
Dahlstrom urges fundraisers to build an ongoing relationship based on mutual concerns rather than focusing on obtaining one-time donations. Dahlstrom’s tips for grassroots fundraising include asking often, asking personally, and asking with meaning. Organizations that develop meaningful connections to donors will see their donors coming back again and again. Read more about Ryan Li Dahlstrom’s tips for using a personal approach to grassroots fundraising.