Giving Tuesday: The Results Are In!

As we highlighted last year, was the first year of the Giving Tuesday campaign. Tom Watson at Forbes Magazine and Timothy Ogden of Stanford’s Social Innovation Review have voiced concerns about its effectiveness, which attempts to soften the excessive consumerism of Black Friday and Cyber Monday by reminding us all of the spirit of generosity that underpins the winter holiday season. Now that Giving Tuesday 2013 is over, here are some conversations that are bubbling around the internet:

  • Donations on Giving Tuesday are up by 90% through both Blackbaud and Network for Good, according to the Chronicle of Philanthropy. Both websites process significant amounts of online donations, and are emerging as places measure online giving here in the US.
  • What does this mean? Steve McLaughlin, the Director of Blackbaud’s Idea Lab, argues that Giving Tuesday represents an overall net good for the nonprofit sector.  While there may be some challenges for smaller, less media savvy organizations, it’s still an opportunity to start and build relationships with donors and supporters.
  • What’s the point–is this about increasing total donations or supporting a culture of giving? Timothy Ogden ponders this and asks for feedback over at Stanford’s Social Innovation Review.
  • Will this be a one day deal or the beginning of Giving Season? CharityEngine mulls this question over, but only additional Giving Tuesdays will be able to tell!

On that last question, I think that the fact that Giving Tuesday dovetails with traditional year-end appeals suggests that it could easily become the latter. We have some tips here and here on how to thank donors and build those one-time donations into lasting relationships.

Finally, on a note of hometown pride: Baltimore is the Most Generous City in America, thanks to the Bmore Gives More campaign!  What Weekly has a great write-up on the Baltimore-specific Giving Tuesday campaign, as Bmore Gives More partners successfully met and exceeded their goal of raising $5 million by bringing in $5.6 million.  Baltimore is also the only city to have a locale-specific campaign, so here’s hoping that more cities and towns jump in next year!

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Hieu Truong

As a Project Specialist with Campaign Consultation, Inc., I primarily support the Social Innovation Fund, showcase their leadership in effectively scaling programs that improve youth development and school support, economic opportunity, and healthy futures. Prior to joining the team, I served as Program Officer at the Chesapeake Bay Trust where I provided direct grant assistance on water quality improvement projects and encouraged grantees to develop cross-sector partnerships with community development and social service organizations. I also have experience with issues of cultural competency and helping grassroots organizations serve various Asian American/Pacific Islander communities with limited English proficiency. Read more.

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