The colors you use in your branding have an impact.
For instance, studies show that consumers will have a bias toward items packaged in brighter colors even when they know they have a preference for a competitor. When you’re promoting your cause in a crowded, noisy space like on a bulletin board, at an event or side-by-side with other organizations online, try to visually stand out. Ask, are you catching the eye?
Furthermore, color increases brand recognition by 80%. Specific colors also send specific messages. Looking at the chart below, how could you adapt the colors used to influence buyers to enhance your nonprofit’s message?
Campaign Consultation, Inc.