Giving contests are becoming an increasingly common tool for cities and regions to boost donations to nonprofits.
A recent report titled How Giving Contests can Strengthen Nonprofits and Communities suggests that “giving days“— one-day online fund-raising events that use widespread community promotion to prompt donors to donate to a range of causes— help nonprofits to garner donations that they would not otherwise receive, and often from brand-new supporters.
The Case and Razoo Foundations commissioned the report to provide an in-depth look at “Give to the Max Day: Greater Washington;” a giving contest held in November 2011 to strengthen the area’s nonprofit community. The report found that:
- 96% of donors said they were more likely to donate in the future to their nonprofits as a result of their participation in the day;
- 84% of nonprofits surveyed said the pre-event training day – which was a key component of the initiative – increased their ability to interact and fundraise online; and
- $2 million was raised for 1,200 nonprofits from 18,000 donors on November 9, 2011.
According to the report, nonprofits taking part in giving days should follow these important tips:
- Plan to invest 10 to 30 hours of the staff’s time to design ways to spur giving.
- Offer contests and prizes to create a sense of urgency that excites donors, volunteers, and advocates.
- Incorporate giving days into larger fundraising efforts, such as annual campaigns.
Is your nonprofit partaking in a giving day?
Campaign Consultation, Inc.
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