Engage through Storytelling

Storytelling can be an effective tool to engage donors or empower volunteers, but finding the right way to collect and capture stories can be a challenge. In the short video, “Methods for Collecting and Using your Nonprofit’s Stories,” Zan McColloch-Lussier from Mixtape Communications, offers some simple, practical tips to help non-profit communicators collect and share stories.

The video reminds us that social media has changed the immediacy of telling our organization’s stories. Nonprofits no longer need to rely on monthly newsletters or annual reports to demonstrate the powerful work being done – it can be done in a tweet, a short video or a quick post on your website. The rise of social media makes it more important to collect and capture stories while they are fresh and to quickly re-package and convey them to your target audience.

To learn more about how to engage the community in the life of your organization through storytelling, watch the video.

How is your organization using stories to communicate with donors and volunteers?


Shannon McGarry
Project Specialist
Campaign Consultation, Inc.


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Shannon McGarry

Shannon McGarry is Project Specialist at Campaign Consultation, Inc. and an advocate for systemic, holistic approaches to building the capacity of nonprofits and community organizations. She has worked with nonprofits to strengthen and diversify their funding streams, expand and mobilize their membership base, and build sustainable programs. Read more.