Raise Funds with YouTube

YouTube has announced a new way for organizations to raise funds by allowing video makers to link directly from videos to pages on the fundraising and petition sites: DonorsChoose.org, Change.org, Causes.com, and Rocethub.com.

In addition to those four sites, YouTube in April began allowing links to the sites Kickstarter.com and Indiegogo.com, which use crowd-sourcing techniques to request donations.

Jessica Mason, a YouTube spokeswoman, said the company decided it was important to give nonprofits and their supporters the opportunity to have more ways to raise money and awareness through videos that are posted on the site. “The idea is to take platforms that are already using the power of crowds and make it easy for any YouTuber to support a project,” Ms. Mason says.

This new feature will be particularly useful for organizations that lack the resources to produce their own video messages. YouTube’s new initiative will allow supporters to create and share their own videos in support of their favorite causes and provide a more direct way for those who are inspired by the videos to donate. Learn more.

How does your organization use video to raise funds and spread awareness?

Shannon McGarry
Project Specialist
Campaign Consultation, Inc.

 

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Shannon McGarry

Shannon McGarry is Project Specialist at Campaign Consultation, Inc. and an advocate for systemic, holistic approaches to building the capacity of nonprofits and community organizations. She has worked with nonprofits to strengthen and diversify their funding streams, expand and mobilize their membership base, and build sustainable programs. Read more.

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