Involve the Business Community

Welcome to Campaign Consultation’s Resources Now! Blog. Once a week, you can skim up-to-date information and ideas for building successful social profit organizations fundraising, marketing, communications and other tactics.

People want to do business with companies that give back to their communities. So, a business that supports nonprofits also strengthens connections with employees, clients, and the community at large. And, that can be good for a business’s bottom line.

Here are some nuggets to help you cultivate business community opportunities:

  • Stay Local. Businesses give to organizations that serve the communities in which its employees live and work. What retailers and businesses are in your area?

 

  • Get a feel for what retailers and business owners want and need. How will their contribution to your organization benefit them? Think strategically and creatively. You may be able to help them while they, in turn, help you solve community issues and problems.

 

  • Connections are powerful. Consider your board of directors and committee members. Where do they work? Who do they know? Involve your board and committee members in cultivating new relationships and making the “ask.”

 

  • Show appreciation. Acknowledge the contribution on your website, in newsletters and annual reports, and at events.
    Beyond brand recognition, how does your organization authentically connect businesses to the good work they fund?

Next month we’ll give you some fundraising tips!

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Sharon Rabb has more than 25 years of experience in fundraising and nonprofit management for both large and small organizations. She currently serves as Project Specialist for tCampaign Consultation, Inc . Rabb holds a Master Degree in nonprofit management from Notre Dame of Maryland University and wrote her thesis on Women and Philanthropy: a design for approaching female donor prospects. Read more.

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