In the March 16th Sunday Edition of the New York Times, they ran an interesting article about “The Science of Paying it Forward,” highlighting the connection between witnessing generosity, being the recipient of generosity, and being generous.
Have you ever been at a toll booth or in a drive-thru line and your toll or order was paid for by the car ahead of you, then you in-turn paid for the next person? That’s the concept around the study reported on in this article. The study included more than 600 participants from Amazon’s Mechanical Turk, a crowdsourcing internet marketplace where users …read more
Many organizations see grassroots fundraising as scattershot fundraising, where you want to hit as many targets as possible, without too much time spent on perfecting your aim. It’s often used when seeking small donations from unknown, uncultivated donors.
In Community Health Funding Report, Ryan Li Dahlstrom, Grassroots Fundraising Institute Training (GIFT) fundraising director, says grassroots fundraising is more than asking for money. “It can be thought of as giving people a chance to make a difference in something they personally care about, “
Dahlstrom urges fundraisers to build an ongoing relationship based on mutual concerns rather than focusing on obtaining …read more