How to tell a story and enjoy doing it

A portrait of the American writer Mark Twain taken by A. F. Bradley in New York, 1907. See also other photographs of Mark Twain by A. F. Bradley taken in March 1907 in New York on Mark Twain Project Online. (Photo credit: Wikipedia)

We often use stories to illustrate a point we want to make. Storytelling is a time honored tool for passing on important information, and for demonstrating how we have come to a certain point in our lives. It can also be used to unite a community around a certain point of view. Storytelling is …read more

Engage through Storytelling

Storytelling can be an effective tool to engage donors or empower volunteers, but finding the right way to collect and capture stories can be a challenge. In the short video, “Methods for Collecting and Using your Nonprofit’s Stories,” Zan McColloch-Lussier from Mixtape Communications, offers some simple, practical tips to help non-profit communicators collect and share stories.

The video reminds us that social media has changed the immediacy of telling our organization’s stories. Nonprofits no longer need to rely on monthly newsletters or annual reports to demonstrate the powerful work being done – it can be done in a tweet, a …read more