How to tell a story and enjoy doing it

A portrait of the American writer Mark Twain taken by A. F. Bradley in New York, 1907. See also other photographs of Mark Twain by A. F. Bradley taken in March 1907 in New York on Mark Twain Project Online. (Photo credit: Wikipedia)

We often use stories to illustrate a point we want to make. Storytelling is a time honored tool for passing on important information, and for demonstrating how we have come to a certain point in our lives. It can also be used to unite a community around a certain point of view. Storytelling is …read more

Charm Donors With Alluring Visuals


…Hope… (Photo credit: ĐāżŦ {mostly absent})

The power of an image lies in its ability to convey a story without words. A moving photo compels people to craft their own story. We’ve talked about the importance of storytelling (link to storytelling post), using visuals and social media tools such as Pinterest as communications tactics to convey your organization’s mission and generate donors.

This week, I stumbled upon Amber Bonner’s post “No Words Necessary” which highlights how a few images and just one sentence can help organizations appeal to their constituents in a deeper way than any copy-written paragraph.

In …read more

Communicate with Influential Visualizations

Research shows that using data to visualize your organization’s mission can create connections, garner support and inspire action. Data visualizations are a powerful communications tool that can help tell your story.

Organizations are increasingly turning to data visualizations to communicate their messages. Charity: Water effectively uses data visualization to inspire action, generate monetary support for projects, and expand the reach of their programs.

In their promotional video, “Water Changes Everything,” data visualization tells Charity:Water’s story and why its mission is important and relevant now.

The organization has also created an interactive visualization for their mycharity: water project. This visualization …read more